CIM Marketing workshop: Value creation

Case study on Motorola used to demonstrate how value creation can be highly beneficial within companie

Centrica - a CIM case study

Detailed quantitative and qualitative analysis of Centrica for professional marketing manager

Lessons learned from innovation practice(Europe)

A study of final year undergraduates undertaking commercial consultancy projects with major retail companies in the U.K

Chartered Institute of Marketing: Strategic Marketing in Practice Case Study. Signifo Expenses

An analysis of a Case Study presented at a workshop for practising marketing manager

CIM case study-Strategic Marketing in Practice- WHSmith PLC

CIM Case study - WHSmith PLC - Tutors notes presented by David Kilbur

Cosi Project

Cosi is the name of an alcoholic beverage from France which is a mixture of white wine and Cassis. It was a prototype new drink which was being tested on the U.K. market. Various focus groups and tastings were held at bournemouth University with its target audience 18-22 year olds

Cultural audit - managing marketing performance

A report looking at a cultural audit of a well known international project management compan

Emerging themes: CIM PG Diploma

This workshop is aimed at practising professional marketing managers who need to keep abreast of the latest developments in marketing

Employer engagement

A very useful template for any HEI who is looking to develop business with companies

Speedy Hire PLC: Strategic Marketing in practice case study, June 2008:Tutor's notes- commentary prepared by David Kilburn

Strategic Marketing in Practice Case Study delivered in Milan, Italy for Marketing Masters students at the International Marketing Symposium 7-9 July 200